This year we focused on improving general membership and specialized programming in order to better serve members, increase attendance, and gain greater involvement from financial institutions not previously attending our events.
We’ve enhanced programs:
We held five standard events to reflect our theme.
We added even more events with a specialized focus in the spirit of our theme:
Beginning in 2016, we worked to expand our standard audience. One successful initiative is our foundational Academic Program. This program engages with students and new professionals, reaching potential new bankers and attracting and retaining top talent for our industry.
The program accomplished goals with a two-pronged approach:
We stepped up student recruitment in the spirit of building the next generation:
This year has been a great start to our Academic Program. We have made strong connections, built momentum, and are well positioned to continue growing the program next year.
The Portland Metro Chapter of the RMA is committed to the community in which it serves.
Last fall the Board determined that, as professionals, we should increase the professionalism of Chapter communications.
We didn’t stop there. Even as our beautiful new tools helped to share our message more efficiently, we continued to rely on our volunteers’ support. Our important Board Liaisons led communications with key partners and helped us secure sponsors months in advance of events.
Members, speakers and sponsors speak positively about our website and emails. Chapter email open and registration rates far exceed industry averages. Guest speakers have ample opportunity to review our communications and provide feedback. Even better, they frequently express delight at our ability to present them professionally.
We were determined to increase member engagement this year. Expanded programming, improved communications and complementary initiatives helped us to be wildly successful in doing so.
Outcomes already achieved include a 40% increase in event attendance (compared with three years ago) and deeper, more meaningful engagement with members, sponsors and the banking community. At the same time, we’ve grown our non-member database by 21%, adding nearly 100 prospective members who have registered for at least one event.
Have we increased membership? Our membership at the beginning of the year was 149 and at the beginning of May, it is over 160 and is continuing to grow with young bankers, student members and bankers from institutions previously outside the local RMA activities. We’re committed to more with another two months left in our year.
Outcomes are expected to positively impact future years too as we deepen sponsor relationships and leverage our process, contact database and statistical understanding of member preferences to efficiently plan and market the most desired events.
Watching event attendance and guest registration increase dramatically is both gratifying and good for our chapter as our crowded events share a professional ‘buzz’ that is contagious in our community. Our board and our marketing partners are committed and ready for more!
We thank you for your participation in growing our Chapter and enhancing our programs! And, we deeply thank all the volunteers, sponsors and partners who made this year so much fun.